“Branding is the process of connecting good strategy with good creativity.” -Marty Neumeierġ7. “You have to stay true to your heritage that’s what your brand is about.” -Alice Temperleyġ6. Technology becomes obsolete.īrand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.” -Jim Mullenġ5. “Of all the things that your company owns, brands are far and away the most important and the toughest.įounders die. “People relate to people, and if your brand feels like people, they’ll relate to you, too.” -Laura BuscheĪ good brand is a promise kept.” -Muhtar Kentġ4.

If you think about that, you’ll do things differently.” -Warren Buffettġ2. “It takes 20 years to build a reputation and five minutes to ruin it. You earn reputation by trying to do hard things well.” -Jeff Bezosġ1. “A brand for a company is like a reputation for a person. “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” -David Brierġ0. “Every interaction in any form, is branding.” -Seth Godinħ. “Brand is the sum total of how someone perceives a particular organisation.īranding is about shaping that perception.” -Ashley FriedleinĨ.”Design is the silent ambassador of your brand.” -Paul Randĩ. “Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.” -Laura BuscheĦ. “Branding is the art of differentiation” -David Brierĥ.

“A brand is no longer what we tell the consumer it is-it is what consumers tell each other it is.” – Scott CookĤ. BRANDING QUOTES (GENERAL)ġ.”Your brand is a story unfolding across all customer touch points.” -Jonah Sachsīut brands are created in the mind.” -Walter Landorģ. Get motivated, inspired or guided- whichever way it helps you to make better branding decisions. I’m sharing these nuggets of wisdom from the brightest minds with you. It’s interesting how well crafted words have the power to impact. Most importantly, they have made me take a pause and ponder on business branding related decisions.įor instance, one of my favourites is this brand quote by Seth Godin: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

In particular, I’m sharing the branding quotes which have inspired me and motivated my work. This thought motivated me to curate and share some quotes on branding which I find interesting. I loved the simplicity by which she explained what is branding and how it is different from marketing. I plucked this line from the book TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau, the founder of Brand School. Marketing is how you get this message out there once you have defined it” “…branding is your fundamental promise of whom you serve, how you make them feel and what’s different about how you deliver.

Brand inspiration